Matrix ‘Destination Imagination’ 2014

Matrix ‘Destination Imagination’ 2014

KAM Hair & Body Spa team at Matrix ‘Destination Imagination 2014’

hair salon in elgin, lossiemouth hairdressers, kam hair and body spa, matrix destination imaginationKaren and Paula recently took off to sunny Spain to be part of Matrix ‘Destination Imagination’ 2014, where more than 1,600 hairdressers from around the world converged in Andalucia, Spain for the first Matrix ‘Destination Imagination’ event.

The event spanned three days of knowledge sharing, creativity and networking, developing talent with the help of the Matrix global design team. Two days of hands-on workshops gave hairdressers the opportunity to learn about colour, cut, styling and business.

Cutting workshops were led by Matrix global artistic directors Jamie Stevens and Paul Falltrick, while Dan Csicsai and Daniel Roldan from the US led workshops in styling. Colour workshops were led by UK artist Jo Jordan and Christopher Benson from the US.

Monica Teodoro, general manager for market development for the L’Oreal Professional Products Division led the business workshops, introducing a new concept in business thinking: salon emotion, a seven step journey aimed at re-enchanting the client.

Evenings saw shows hosted by the Matrix global design team, introducing trends and product innovations for 2015. Hooker and Young presented the mesmerising grand finale, the girls had a fantastic time, lots of networking, partying and of course learning!

Paula recalls…

“What a privilege to be at such an event. This year it was Matrix world tour where 27 countries attended. It was an inspirational 4 days held at Barcelo Punta Umbria Resort, I got to see 3 big hair shows with amazing artists and amazing hair ideas. The finale show was by Hooker and Young from Newcastle and this was the best show of the conference, from evening hair to avante Garde looks. these guys can put on such an amazing show. I also got to go to workshops to learn new hair up techniques’ and also new cutting & colouring techniques and ideas. There was time for a bit of partying too!”

Check out our photos from the fantastic trip below;